American Gangster Poster

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This is one of several posters used in the marketing campaign for the film American Gangster. The first convention of this poster is stating previous films by the director. The films selected were Gladiator and Black Hawk Down. These are both very successful films and are likely to attract more cinema-goers. The next convention is to have the names of the main actors/actresses in the film. The names of Denzel Washington and Russell Crowe are both put into the poster and also the fact they are award winning actors. The use of putting the big name actors in the poster is likely to attract a wider audience. The picture in the poster has Denzel Washington dressed in a suit wearing a lot of jewelry on his hands and also holding a gun. The use of this picture shows the audience that the film is a gangster genre. It only shows the bottom half of his face. This helps us to realise the serious mood of the character. Furthermore in the picture it is easy to determine the setting. You can work out the setting as New York from looking at the poster and that it is set in the city. The title is positioned in the middle of the page and is in quite a big font with a red line in between the two words. The red within the title suggests blood, passion and anger which is linked to the genre of gangster. The poster is mainly in black and white and looks quite old fashioned. This suggests that the film is set within a past time period.